About Annalisa

Annalisa is a Amazon retailing veteran with more than 15 years experience selling on the marketplace. Nicknamed “The Closer”, Annalisa’s ability to execute turned a side hustle into several multi-million dollar businesses.

Awards

  • 2022 - Best Places to Work in Idaho

    Ridgeline Insights was named one of the Top 10 Places to Work in Idaho in 2022, a list we’re proud to say we’ve appeared on consecutively since 2018.

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  • 2021 - Outside Magazine Top 50 Places to Work

    Ridgeline Insights landed on Outside Magazine’s Best Places to Work in 2021 once again, making this the third year in a row!

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  • 2021 - Best Places to Work in Idaho

    Ridgeline Insights was named one of the Top 10 Places to Work in Idaho in 2021, and is now a three time winner!

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  • 2020 - Outside Magazine Top 50 Places to Work

    Ridgeline Insights earned a place on Outside Magazine’s Best Places to Work in 2020, making this the second year in a row we’ve made the list!

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  • 2020 - Five Years In a Row on the Inc 5000 List

    2020 marks the fifth year in a row that Ridgeline Insights' parent company All Things, LLC. has made the annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies.

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  • 2020 - Best Places to Work in Idaho

    Ridgeline Insights was named one of the Top 10 Places to Work in Idaho in 2020, and it’s no surprise.

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  • 2020 - Inc. Magazine 2020 List of Best Workplaces

    As the only honoree in Idaho, Ridgeline Insights has been named to Inc. magazine’s annual list of the Best Workplaces for 2020.

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  • 2019 - Outside Magazine Top 50 Places to Work

    Ridgeline Insights, the Boise-based outdoor retailer and Amazon marketplace accelerator, has been named one of the "Best Places to Work in 2019" by Outside Magazine.

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Selected Interviews & Podcasts

  • What It Takes To Be A Successful Seller On Amazon

    The side hustle that started with buying books for $1 and selling them at a big markup on eBay, morphed into a $5 million dollar brand on Amazon.

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  • Tips for Businesses That Are Considering Selling on Amazon

    Brands often worry about selling their products on Amazon, fearing that it may cannibalize their product sales in more profitable channels. Annalisa DeMarta, the co-founder of Ridgeline Insights, an 8-figure Amazon marketing agency that works with leading outdoor and lifestyle brands, argues that this is the wrong way to think about Amazon as a marketplace. Hear her tips for business that are considering selling their wares on Amazon.

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  • Hustle Like A Mother Podcast

    In this episode, Taylor and Annalisa discuss the Lone Cone story and how it went from a little idea to a hugely successful kids brand on Amazon.

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  • Fast Tracking Amazon Success with Annalisa DeMarta (Gems of Idaho)

    In this interview, Annalisa DeMarta discusses keys to success on Amazon and her experience as Co-Founder of Lone Cone, the maker of Amazon’s #1 selling kids rain boot.

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  • Audible: Annalisa DeMarta - Lone Cone + Ridgeline Insights

    Annalisa DeMarta - Founder of LONECONE.com providing children with the most durable outdoor gear on the market and well known for their children’s rain boots.

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  • 100 Million in Sales on Amazon with Annalisa DeMarta

    Clearly an Amazon whiz, DeMarta has used her experience from building and selling Lone Cone to pivot into co-founding an Amazon marketplace consulting agency.

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  • Everything3p

    Everything3P is a podcast devoted to educating 3rd Party sellers in navigating the convoluted waters often found in working with brands, distributors and potentially, other channels with the goal of eliminating compliance issues.

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  • Fireside Chat with Annalisa DeMarta

    Maureen Ballatori from Metro chats with Annalisa DeMarta of Ridgeline Insights and Lone Cone to uncover the lessons that she's learned from her entrepreneurial journey.

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  • Five Insider Amazon Selling Tips

    Ken Johnson and Annalisa DeMarta of Ridgeline Insights are helping small businesses tap into opportunities through the online retail giant.

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About

Annalisa is a Amazon retailing veteran with more than 15 years experience selling on the marketplace. Nicknamed “the closer”, Annalisa’s ability to execute turned a side hustle into several multi-million dollar businesses. She is the co-founder of Ridgeline Insights, an 8-figure Amazon marketing agency working with leading outdoor and lifestyle brands to grow their presence (and valuation) on the Amazon marketplace. Leveraging her experience with brands, she started Lone Cone, an Amazon exclusive children’s brand that maintains the #1 selling kids rain boots and has been featured on Today.com, Parade Magazine, Scary Mommy, CNN, and Readers Digest “best of” lists. She recently hit a new entrepreneurial milestone and had a successful exit from Lone Cone, allowing her to pursue her passion of consulting and educating others on their Amazon marketplace strategy. Her companies have earned Outside Magazine’s Top 50 Best Places to Work for the last three years and consistently ranks as one of Idaho’s Top 10 Best Places to Work. When Annalisa is not working, you’ll find her skiing with her husband and 3 kiddos in the mountains of Idaho. 

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